Data & Analytics Regional Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

ROLE POSITIONING AND OBJECTIVES

The D&A Regional Manager is responsible for driving the delivery, adoption, and continuous improvement of Data & Analytics products and capabilities across the APMEA region. The role acts as a bridge between business stakeholders, market teams, regional functions, and global D&A teams to ensure data-driven decision-making, successful product implementation, and realization of business value.

The position leads regional analytics initiatives, oversees project execution, manages stakeholder engagement, and ensures alignment with enterprise data, governance, and technology strategies.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Lead end-to-end delivery of regional Data & Analytics products and initiatives across APMEA markets.
• Define product roadmaps, business requirements, milestones, implementation plans, and success measures.
• Coordinate cross-functional teams including Business Analysts, Data Engineers, Data Scientists, Solution Architects, product owners, and market stakeholders.
• Act as the primary point of contact between regional business functions, markets, and global D&A teams.
• Facilitate alignment across commercial, operations, finance, digital, IDT, and technology stakeholders.
• Translate business challenges into data-driven solutions and analytics opportunities.
• Support markets in identifying, prioritizing, and implementing high-value use cases.
• Drive adoption of analytics products through communication, business enablement, demonstrations, training, and stakeholder engagement.
• Ensure adherence to BAT data governance, security, compliance, and access management standards.
• Promote data quality, consistency, standardization, and reusability across regional initiatives.
• Manage risks, dependencies, delivery impediments, and resource assumptions to ensure timely execution.
• Track business value, benefits realization, user adoption, and product performance across the region.

KEY DELIVERABLES

• Successful delivery of regional D&A products and programs aligned to APMEA priorities.
• Increased adoption and utilization of analytics solutions by markets and functional teams.
• Improved data quality, governance compliance, and standardization across regional initiatives.
• Strong stakeholder satisfaction, engagement, and alignment across business and technology teams.
• Clear value realization from analytics products, including measurable business impact and performance improvement.

LEADERSHIP AND TEAM CONTRIBUTION

• Provide leadership, direction, coaching, and support project teams and regional squads.
• Foster collaboration, accountability, ownership, and continuous improvement across delivery teams.
• Build D&A capability by promoting best practices in analytics, visualization, automation, AI, data governance, and product management.
• Communicate progress, risks, dependencies, business impact, and decisions clearly to senior stakeholders and governance forums.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• 7+ years of experience in Data & Analytics, Business Intelligence, Digital Transformation, Product Ownership, or related areas.
• Experience managing regional or global analytics programs in complex, matrixed, multinational environments.
• Strong understanding of data platforms, BI tools, cloud technologies, analytics frameworks, and data governance principles.
• Ability to translate business objectives into product roadmaps, analytics use cases, and delivery plans.
• Strong stakeholder management, executive communication, facilitation, and influencing skills.
• Practical experience with data visualization, storytelling, performance measurement, adoption tracking, and value realization.
• Strong project/program management capability, including milestone tracking, risk management, prioritization, and dependency management.
• Fluent English communication skills, with the ability to engage senior stakeholders across markets and functions.

KEY SKILLS

SUCCESS MEASURES

• Delivery of priority D&A initiatives in line with agreed scope, milestones, and quality expectations.
• Adoption, usage, and stakeholder satisfaction with deployed analytics products.
• Clear tracking of business value, benefits realization, and product performance.
• Improvement in data quality, governance discipline, and regional standardization.
• Effective alignment between markets, regional teams, and global D&A stakeholders.

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.