Skip to main content
Search
Search Jobs

Four colleagues walking and talking in a modern office lobby with a reception desk and company logo in the background

Key Account Manager

Lausanne, Switzerland

Contract Type Permanent
Career Level Experienced Professional
Functions Marketing
Salary Range Competitive salary
tomorrow can't wait logo
Why Marketing? Overview

Why Marketing?

We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.

Top employer 2025 logo

Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose Brand and Innovation

Key Account Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

We are looking for a highly motivated, commercially minded and analytically strong team player to join our Key Account Management team for our administrative office in Lausanne.

You will manage a portfolio of strategic customers, including large  nicotine retail accounts in Switzerland, and play a key role in implementing BAT’s Customer Management strategy.

Your ambition will be to drive sustainable market share, volume and profitability growth across our nicotine categories, while strengthening customer engagement and identifying new commercial opportunities.

As part of BAT’s multi-category approach, you will be at the centre of developing and implementing customer strategies that create value for both BAT and our retail partners.

Main accountabilities:

  • Identify and develop new business opportunities across your portfolio of strategic accounts
  • Own and monitor sales performance, translating insights into clear commercial actions
  • Drive profitability, volume and BAT market share within assigned customers
  • Build strong customer partnerships and accelerate engagement behind BAT’s multi-category approach
  • Develop new commercial opportunities leveraging customer CRM, loyalty programmes and digital/app ecosystems
  • Lead promotional, commercial and sales planning across brands and customers
  • Prepare and lead customer negotiations, ensuring strong commercial outcomes and sustainable partnerships
  • Drive strategic cross-functional projects that unlock new business opportunities and challenge the status quo
  • Translate market, customer and performance data into clear recommendations and actionable plans

ABOUT YOU:

Essential requirements:

  • Bachelor’s or Master’s degree, preferably in Business, Economics or a related field
  • Minimum 2 years of experience in FMCG Sales, Key Account Management or Trade Marketing
  • Fluent in German and English, with professional working proficiency in French
  • Strong ownership mindset with the ability to drive results and manage priorities independently
  • Excellent analytical, interpersonal, communication, negotiation and planning skills
  • Proven ability to successfully negotiate and influence internal and external stakeholders
  • Strong presentation skills and the ability to communicate complex commercial topics clearly
  • Ability to analyse business challenges, recommend solutions and translate them into actionable plans
  • Strong attention to detail combined with a collaborative, team-oriented mindset
  • Advanced Excel and PowerPoint skills; knowledge of Tableau and Salesforce is an advantage

WHAT CAN WE OFFER YOU?

  • Career growth and development opportunities within a global organization
  • A dynamic, highly motivated and collaborative working environment
  • A flexible working model
  • An international and diverse workplace
  • A competitive, above-average salary
  • Contribution towards non-business lunches
  • Complimentary coffee, tea, snacks and fruit at the office

We are looking forward to receiving your full application on www.bat-careers.com

    • #LI-Hybrid

What we offer you?

  • We offer a market leading annual performance bonus (subject to eligibility)
  • Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
  • Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
  • You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
  • We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

Apply Now

Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

Colorful circular design with the text 'WE ARE BAT' in the center
  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together
Person standing at a modern office reception desk with hanging lights and potted plants

Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organization. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.

Employee Image

“A fast pace and an international environment are what I love about working here. You get the chance to rotate within functions - and I've brought my passion for sustainability to Omni-Channel Deployment where I deliver a seamless consumer experience by ensuring unified deployments across all touchpoints, including E&E, Retail, and Digital platforms.”

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

This section contain controls for the upcoming carousel.

Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

Personalised Jobs

You haven't viewed any jobs yet

You haven't saved any jobs yet.

Related Content