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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco UK has an exciting opportunity for a Consumer Experience Assistant in London Chiswick
Join our dynamic Entertainment & Engagement (E&E) team, where creativity and strategy come together to shape unforgettable experiences! We’re a collaborative, close-knit group that thrives on teamwork and innovation. From brainstorming club nights to planning pop-ups, launching branded events, and analysing results for future strategies, we know that success is built on a strong, unified approach. You’ll also work closely across teams to bring each project to life. If you’re ready to bring your creative flair, along with your Excel expertise and PowerPoint skills, we’d love to hear from you!
REPORTS TO: E&E Consumer Experience Manager
GEOGRAPHIC SCOPE: UK
TRAVEL REQUIRED: Hybrid work - In the office 3 days a week
CORE RELATIONSHIPS: Internal – Marketing Activation & External Agencies
Your key responsibilities will include:
- Developing a comprehensive activation strategy that aligns with our brand goals
- Drive successful event planning and execution from concept to completion
- Overseeing event budgets, ensuring financial efficiency
- Managing relationships with external agencies and partners, fostering collaboration and innovation
- Designing and implementing engaging festivals, club nights, branded events, pop-ups, and fly teams that captivate our audience
- Ensuring consistent brand identity across all channels, including CRM and other communication platforms
- Creating and deploying creative concepts that enhance our experiential campaigns
- Strategically managing social media channels to amplify event reach and engagement
- Attending marketing events and activations, representing the brand and fostering valuable connections
- Conducting thorough analysis of event deployments to inform future strategies
- Leading partnership discussions and negotiations to secure valuable collaborations
- Overseeing stock management for events, ensuring accurate forecasting, ordering, and availability of products and volumes to meet activation needs.
- Coordinating partnership contracts with the legal team, ensuring agreements are fully compliant and act as a bridge between partners and BAT Legal to streamline processes and protect interests.
- Ensuring effective calendar planning with the agency, aligning timelines and availability to ensure smooth coordination and timely execution of all activations
- Provide weekly updates and reports on campaign performance and budget status
What are we looking for?
- Marketing and/or business bachelors or masters’ degree
- 2+ years marketing & commercial experience
- Strong communication & negotiations skills
- A passion and love for consumer brand marketing
- A good understanding of experiential marketing and brand experience across the industry including insights, measurement, and best industry practices
- Project Management – Ability to lead cross functional teams
- Managing diverse partners external and internal
- Strong digital/ brand marketing understanding
- Commercial savvy: able to link consumer engagement to commercial targets
- Basic use of the following packages: Word, Excel, PowerPoint, Microsoft Outlook
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
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