BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
What are the key objectives and expectations from this role?
The fundamental purpose of the role is to raise the capabilities and skills of our people to serve consumer needs better and create a sustainable, successful organisation. In this position, you will lead efforts to identify capability development needs, determine a proactive capability development strategy and enable learning for trade and non-management employees across Western Europe Area. The role partners with business leaders to translate commercial priorities into skill standards and learning journeys, embedding the company’s Leadership Capabilities and values into everyday performance.
What is the direct impact of this role on the team or organisation?
Support the BAT Western Europe Area talent agenda by specifically focusing on capability development of trade teams and non-management employees. Enabling a high-performance culture by providing expert HR Talent solutions in line with organizational requirements. To do so, working closely with Western Europe HR team and leadership teams.
ROLE DUTIES AND ACCOUNTABILITIES
- Market needs analysis & capability standards – Lead bottoms‑up/ top‑down diagnosis for trade & non‑management populations; define capability standards, proficiency rubrics and role curricula that reflect country nuances while maintaining a consistent multi‑market core.
- Learning journey design – Build blended learning paths with clear “learn‑do‑apply‑measure” loops, simplify content for frontline adoption.
- Deployment across Western Europe Area countries – Orchestrate roll‑outs with HRBPs and Sales/Trade leaders; stand up train‑the‑trainer networks; plan waves; manage translations/local compliance, ensure inclusion & accessibility.
- Measurement & insights – Define Key Performance Indicators and dashboards, run pilots, course‑correct based on evidence.
- Vendor management – Source/brief vendors, assure quality, leverage internal content before buying.
- Partner engagement – Run crisp governance with regional/market leaders, share progress, tell the impact story.
- Continuous improvement – Harvest best practices across the markets, maintain a reusable, modular library, scale what works, retire what doesn’t.
- Systems expert for all development related tools (ED app, The Grid, SharePoint)
EXPERIENCE, SKILLS, KNOWLEDGE
ESSENTIAL
Experience Required
- Minimum 3 years of working experience in a business focused HR function with proven market deployment experience
- Experience in working in an international company with matrix organization and experience in working with cross-functional teams
- Frontline/trade or field‑sales exposure strongly preferred
Technical / Functional / Leadership Skills Required
- Demonstrated the capacity and interest to integrate the need for business results with a people-oriented approach
- Have a drive for excellence: high expectation for the quality of work, proactive in nature and comfortable to take care of ambiguity and to influence a wide array of partners
- Strong project management and implementation skills, preferably with experience from indirect leadership
- Strong planning, organising and analytical skills paired with capability to translate insights into tangible recommendations for people practices
- Excellent interpersonal and listening skills
- A high level of creativity and ability to innovate
- Data fluency: define learning Key Performance Indicators, analyse dashboards, translate insights into action
- Competent spoken and written English
Education / Professional Qualifications / Certifications Required
- Bachelor's degree in Business, Human Resources, Psychology or related field. Master’s degree is considered a plus
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
