Why Research and Development?
We are on a journey to A Better Tomorrow™ by Building a Smokeless World. A world where smokers who would otherwise continue to smoke, have migrated to smokeless alternatives. This is why we are always innovating, experimenting, and delivering new solutions. This is why our R&D and Science department is so important to the business, and we are investing and accelerating our activities to generate new science and innovation. Today, we operate in a broad spectrum of scientific fields including molecular biology, toxicology, and chemistry, and it is that breadth of expertise which fuels the relentless innovation and learning that sets us apart as an industry leader.



