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Associate Customer Management Manager

Singapore, Singapore

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Contract Type Permanent
Career Level Experienced Professional
Functions Marketing
Salary Range Competitive salary
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Why Marketing? Overview

Why Marketing?

We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.

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Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose Brand and Innovation

Associate Customer Management Manager

BAT is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our values every day. Come be a part of this journey!

BAT SINGAPORE IS LOOKING FOR ASSOCIATE CUSTOMER MANAGEMENT MANAGER

The Associate Customer Management Manager will play a pivotal role in supporting the strategic and operational management of key accounts, driving trade marketing initiatives, and ensuring seamless execution at the ground level. This role is designed for a dynamic individual with strong commercial acumen, analytical capabilities, and operational know-how, who is eager to grow beyond the Singapore market and progress within the organization.

SENIORITY LEVEL: Junior Management Level

FUNCTION:Marketing

SALARY RANGE: Competitive market salary + Bonus scheme + Excellent benefits

LOCATION: Singapore

WHAT YOU WILL BE ACCOUNTABLE FOR

  1. Key Account Management (40%)
  • Support volume planning, pricing strategy, and trade deal execution across key accounts.
  • Assist in listing negotiations and ensure smooth onboarding of new products.
  • Monitor account performance and provide data-driven recommendations to optimize sales and profitability.
  • Maintain strong relationships with key account stakeholders including store managers and area managers.
  • Collaborate with internal teams to ensure alignment on account strategies and execution plans.

  1. Trade Marketing (30%)
  • Consolidate trade programs across Key Accounts and General Trade channels.
  • Analyze trade program performance and market data to generate actionable insights.
  • Identify trends and opportunities to enhance brand visibility and drive consumer engagement.
  • Work closely with sales teams and finance to develop and roll out impactful trade campaigns.

  1. Operations & Field Execution (30%)
  • Understand and support the execution of trade programs at outlet level.
  • Coordinate with field teams and distributors to ensure timely and quality roll-out of initiatives.
  • Build rapport and engagement with store managers, area managers, and distributor teams.
  • Conduct market visits to ensure program compliance and gather ground-level feedback.
  • Support training and capability building for distributor and retail teams.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • Minimum 2–3 years of experience in Key Account Management, Trade Marketing, or FMCG Sales Operations.
  • Strong analytical skills with the ability to interpret data and translate it into strategic actions.
  • Excellent interpersonal and communication skills to manage internal and external stakeholders.
  • Self-driven, adaptable, and eager to take on challenges beyond the Singapore market.
  • Willingness to travel and relocate as part of career progression.
  • Passionate about growing within the company and taking on increasing responsibilities.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business.

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Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

Colorful circular design with the text 'WE ARE REYNOLDS' in the center
  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together
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Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organisation. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.

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“A fast pace and an international environment are what I love about working here. You get the chance to rotate within functions - and I've brought my passion for sustainability to Omni-Channel Deployment where I deliver a seamless consumer experience by ensuring unified deployments across all touchpoints, including E&E, Retail, and Digital platforms.”

Stephanie Toor
Activation Manager, Denmark

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

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